ARCHITECTURAL SPECIFICATION
Metrics
EBI
Scoring
Expert Brand Index (EBI)
The canonical 0-100 diagnostic index measuring an individual entity resolvability across 6 deterministic pillars.
The Expert Brand Index is a 0-100 diagnostic metric evaluating an individual machine resolvability across six weighted deterministic pillars. A score below 12 triggers severe AI reach throttling, while a score of 80 or higher confirms verified authority status.
Definition and Architectural Significance
The Expert Brand Index (EBI) provides an objective, reproducible metric for evaluating how effectively AI search engines, answer engines, and the Google Knowledge Graph resolve a person identity.
Unlike vanity visibility metrics (such as social follower counts or page impressions), the EBI measures structural data integrity, verifiable intellectual property, and content depth.
Score Bands and Operational Consequences
| EBI Score Range | Risk Classification | Impact on Enterprise Reach |
|---|---|---|
| 0 - 11 | High Risk (Throttle) | -40 percent AI search reach penalty; search engines fail to isolate the entity |
| 12 - 19 | Moderate Risk | Entity partially recognized; frequent homonym collisions; incomplete attribution |
| 20 - 79 | Maturing Authority | Structural schema present; requires deeper proof density and satellite links |
| 80 - 100 | Verified Authority | Unambiguous entity resolution; eligible for the Verified Human Authority badge |